The Future of Attribution In The Digital World?

This morning, Automattic Inc., announced that Kinsey Wilson would become president of its flagship commercial venture, the publishing platform.

Poynter magazine interviewed Kinsey Wilson and Matt Mullenweg, and in that interview the following was posed:


Dicker also mentioned a partnership with WordPress and his blockchain tech company. Will you be working on those fronts, establishing ties and workability with blockchain platforms that have sprung up with cryptocurrencies?


It’s an exciting space and one we’re watching closely. It’s premature to say whether there are partnership opportunities, but I’m sure we’ll be talking.

And here is Jarrod Dicker, explaining his blockchain company, is an open-source blockchain Ledger to classify, identify, and monitor content throughout its entire life cycle

The blurb on his site says:

Own Your Content: Using, you can generate immutable and timestamped titles for your creative works and register your assets to the network. Because the network is decentralized and secured by the blockchain, the metadata attribution remains safe, verifiable and immutable.

I get it. Every piece of digital content is time-stamped when it appears, so when it appears subsequently on another site, whatever the platform, the original content creator preserves his or her intellectual property rights.

It’s an interesting concept and one that might go a long way to solving the problem that has beset content creators of all kinds – a problem that is inherent in digital content – namely that every copy is in all respects, an original.


  1. It has always been INCREDIBLY (pun there, if you’d like to take it; ) irritating me to see content repeated over and OVER with zero accreditation to the original author… Of course, sometimes – given enough distance – credit is impossible to assign… ):
    Surely, if they can put a maker’s mark on DNA strands, this is an idea long overdue.


    1. I absolutely agree – well said.

      Liked by 1 person

  2. JenT says:

    Was the sheep photo a subtle (or not) reference to Dolly? 🙂


    1. Haha – it wasn’t at a conscious, but my brain works on its own sometimes.

      Tamara and I used to see Dolly – she was in a glass case at the Edinburgh Museum.


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