Am I the only one watching WordPress TV?
When I scroll down the list of sites I follow in WordPress.Com’s Reader, I see that such-and-such a post has 50 ‘likes’ and comments.
But poor old WordPress TV gets nothing.
It’s a free resource of videos of speakers at WordCamps worldwide explaining how to do things – SEO, e-commerce, design, security, and many other topics.
It’s aimed at self-hosted WordPress sites, but there is a lot that is completely relevant to WordPress.com sites, too.
This WordCamp video is Jon Henshaw talking about SEO. His talk gets more technical later on in the video but the early parts are easy things you and I can do now, this minute.
Of course he may not be the last word in SEO, but he runs Raven Tools – which is and internet marketing software company. His site, according to Alexa, is approximately #6,000 in the list of the top 30 million sites visited worldwide – so he must be doing something right.
This is what he says about the links on your home page and the links in your navigation menu.
He says every link is fighting every other link for space – so don’t confuse Google by cramming lots of links to other sites onto your page. That includes Twitter links and any other links you can think of.
Secondly, think of the keywords you want to be recognised for, and use those in the navigation menu.
Also, treat categories like navigation links and and keep the categories listed in the menu to just a few links.
That’s it. Five minute’s work to make your site less confusing to Google and more easily found for what you want to be found for.