The first time I saw it, I fell in love. It was irresistibly perfect.
What am I talking about? I am talking about the font used in the logo of this WordPress theme (‘Sight’ by WPShower).
Update Feb 2012 – I am no longer using the Sight theme – but here is the logo.
The font is Moderno Semi-Bold.
How do I know it is Moderno Semi-Bold?
It’s because my favourite font site – MyFonts.com – has a lovely little feature called ‘What’s the Font?’ where you can import a screen grab (or a URL) and it will tell you which font was used.
It doesn’t always work. Sometimes the font is not in the catalogue, or for some other reason it doesn’t find the font. But this time it did.
There is a whole font family for Moderno, with varying thicknesses of the letters.
I like Moderno Semi-Bold so much that I discussed it with my partner and we decided to use it as the font for the greeting card site we are developing.
It just seemed to speak of quality, reliability, endurance, and art.
What do you think?