Dear People

We are subject to being affected by messages. We know this is true in advertising. Companies spend millions and millions affecting us. We are affected by volume, more and repeatedly affects us more deeply.

The more messages, the more we are affected by them. It is that simple and we are that simple. We are not immutable and unchanging and fixed. We are the opposite; we are absolutely plastic and malleable.

Just think of the last time you went to an event, a party, a meeting you didn’t want to go to. Once you were there you were affected by the environment. You may have resisted, but that resistance itself was a reaction to the environment just as much as if you had got into the swing of things.

The best we can do is choose our environment wisely, choose by whom we want to be influenced, and whose qualities we aspire to emulate and integrate into ourselves.