The Biggest Bluff: US and UK Versions

Dan Pink recommended The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win as one of his favourites of 2020. I clicked the link to go to Amazon.com (Dan is in the US), and then copied and pasted the title into Amazon UK because that is where I am located.

alternative covers of US and UK versions of The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win

Same book, different covers. Actually, the US version itself has two different covers. The hardback is the black one (shown here on the left), and the red one is the paperback version.

In the UK, there is no paperback version and the hardback has the same cover (the red one) as the US paperback.

How much thought goes into these design decisions? Are they decisions at all, or did someone just pick the design out of the pile of entries and use that without thinking too much? That is maybe not so far fetched: After all, a gazillion books are published every second. How much attention can an executive give to cover design of a particular book?

If this sounds familiar..

If this sounds familiar, you may remember these two covers that I wrote about two years ago under the headline Travelers and Travellers (US cover on the left and UK version on the right.)

alternative covers of US and UK versions of Travelers In The Third Reich

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