Cottage

This cottage is in the grounds of Cambridge Botanical Gardens.

From the road you get this view. There’s a little stream next to the road, right in the foreground and not so obvious in this shot.

I took the photo yesterday when Tamara and I were walking back from an appointment just down the road from there.

I went into the Botanical Gardens today and thought it was an opportunity to see the rear of the cottage. I could see the roof and the upper floor, but that was all because the building is surrounded by a high wooden fence.

Outside of that is a vegetable garden and a gate that says ‘private’.

It’s like a gingerbread house, near but out of reach.

Photo taken with iPhone 6.

When Gutenberg Is In Core On Self-hosted WordPress

This post is not about WordPress.com. It is about WordPress.org – the version of WordPress that you can download and import into your own self-hosted website, as many people do.

Although this posts is not about WordPress.com, I think there are lots of people who do have their own self-hosted sites as well as sites here on WordPress.com, and that is my reason for posting it here.

By way of background – at the moment, Gutenberg is available as a plugin for self-hosted sites. Soon though it will be added to the core code of WordPress.

It occurred to me today that some of the extra Gutenberg blocks that people are making, and which are available as plugins, could start to clutter up sites with lots of plugins.

So I asked a question.

I have asked this question today everywhere I can think of.

I have asked it on the Gutenberg forum and on the Gutenberg group on Facebook, and on WPTavern, a website that specialises in all things WordPress. I have had some answers already, and some surprises.

The Question

So – to the question, which is this:

I am going to ask a question as a non-developer, perhaps as a typical user of Gutenberg when it reaches core.

At the moment, Gutenberg is a plugin. A few people, Mike McAllister and Danny Cooper to name two, have made additional blocks that are available as plugins.

When Gutenberg goes into core, I will want to use some additional blocks (pricing tables from Danny Cooper would be an example).

If that block is in a collection of blocks available as a plugin I could add the plugin.

I could then end up with many plugins, really only wanting just one or two blocks from each plugin, and perhaps lots of repetition because the different plugins cover a lot of the same ground.

In an ideal world, I don’t want extra plugins on my site if they don’t need to be.

Is there a way I could extract the blocks I want, keep them and remove the plugin? Would reusable templates enable me to do this?

Is there a different way to do it? Will there be a repository of just blocks and only blocks that can be exported to a site without the need to add a plugin at all?

So that’s it. I’ve had some answers from a few developers already and I will crystallise those into something when I have more of a handle on it and post it here.

Comments more than welcome!

Why Is It Copywriting?

I asked three copywriters about the word ‘copywriting’.

I asked Tom Albrighton, asking ‘Why is copywriting, as in writing copy, one word?

I should point out that my wife was a book editor and worked for many well-known publishers, and things like ‘copywriting’ and ‘copywriter’ jump out at her. A copywriter – a writer of copy. Yes, but how did copywriting come about? Why not copy writing?


Tom replied:

“Good question.”

This is his book – the one that my wife spotted on my pile of books.


I asked Glenn Fisher, saying ‘My wife and I were talking and she noticed a book on my pile of books and asked a question, which I am putting to you as a person with a wide education who talks about the benefit of reading around a subject.

Can you tell me why the art of copywriting is not the art of copy writing? How did it come to be this one word ‘copywriting’?’

Glenn replied, saying

“The honest answer is I have no idea.

But it’s an interesting question, David.

I assume it’s derived from a piece of writing being know as ‘the copy’ and therefore the person who writes the copy becomes know as the copy writer and it eventually joined to become a noun.

I’m not sure it’s the best description for what we do. It’s almost impossible to describe oneself as a copywriter and expect someone to know what one does.

I often just refer to myself as a writer these days.

Let me know if you get to the bottom of the conundrum.”

I asked Drayton Bird the same question, and he replied:

“I have no idea.

But I do think that the two words could be construed as writing that copies.

Copy-writing, however may work.

Anyhow the word copy goes back to the use of the word copy, used in newspapers.

Drayton”

I didn’t really understand Drayton’s answer, but the last bit reminded me that the word was used / is used? for the piece of text that is going to be used in an article in a newspaper, as in ‘Have that copy on my desk by nine o’ clock tomorrow morning.’


Do you dear reader have an opinion on the subject, or know something of how copywriting as one word came about?