I got an email a couple of weeks ago, out of the blue, addressed to me by name and asking whether I would like to link to an article that the sender had written.
He or she explained how the article enhanced something I had written about the Hemingway app.
Earlier today I got a a follow-up email asking whether I had had the chance to review the first email, and what were my thoughts.
By chance, I was looking at the traffic sources for Photograph Works, and one of the traffic sources was Pitchbox. So I took a look.
Pitchbox describes itself as an ‘Influencer Outreach & Content Marketing Platform’.
Prices start at $195.00/month.
Watching the intro video on Pitchbox I see that one of the features designed to make life easier for its users is that it picks up personalisation information by scraping the target websites – in this case, my site.
The person who sent me an email picked my site and others on the basis of keywords he/she chose.
Then Pitchbox scraped my name to make it appear that the emails I receive are personal.
Well, yes, that’s business – and who wouldn’t go for the easy option if it is available.
But it’s not a way to make friends now that I know how it works.