On Off

Animations have always been close to my heart. What fun the moving image. If I am in a shop and there is a TV showing a product, I stop to watch it.

Writing this makes me think about an outdoor shop in Leeds that ran a video of a strange product – strange to me, anyway.

It was a neckband that you twisted to convert into a hat, the kind of thing you might use climbing in the mountains.

I was never really interested in the product enough to want to buy it, but the moving image grabbed my attention and pleased me. Every time I visited the shop, I stopped to watch the video.

The video ticking along on an endless loop, demonstrating a product for which I had no thought of buying, was such a relief from the reality of things.

All troubles and concerns left me and I would watch the demonstration unfold, and then unfold again.

It wasn’t an expensive product. I could have bought it if I wanted. That makes things all the more appealing, don’t you think?

After all, who can watch a TV showing something they cannot afford, without at least some small twinge of an unwanted feeling?


I made the animated gif in Photoshop. I had an idea to illustrate the stages in a buying process, but abandoned the idea and continued adding bits without really thinking about it.


  1. Rebekah says:

    I can so relate to this. My very first experience with the Internet [December 1996], had to do with animations. My first Internet search turned out to be «Santa» and it took me to some huge, animated Santa Claus with reindeer flying around — I thought it was the coolest thing on wheels. Guess I’m such a child at heart.

    I’d even saved a couple of cute ones — one I’d made myself in PaintShop, while I was still into that. Stored them in Flickr, and I feel discouraged now, to find they’re not animated anymore.


    1. Maybe we will all have TVs or screens over our faces in years to come, so we can just watch versions of ourselves 🙂


      1. Rebekah says:

        scary thought LOL


  2. Rebekah says:

    Oops … I had to download it, to view it as an animation 🙂


    1. Haha – animation lives on forever! It just needs the right soil to grow in.


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