Interview By Gift Shop Hub

Here is an extract from the Gift Shop HUB interview with Flying Twigs


Flying Twigs are a husband-and-wife business and they make greeting cards. Gift Shop Hub spoke to the Cambridge based duo about their truly individual and quirky cards plus plans for the future.

Hi, Flying Twigs, what do you do?

We make good quality greeting cards!  We have respect for companies that make a range of products such as tea towels and mugs – and produce and sell them themselves. I think it’s a logistical challenge, so we stick to greeting cards. We do have one or two designs that we have licensed to firms to make other products, but that is a small part of our business.

Where are you based?

We are based in Cambridge, which is a bustling town for its size and gives us easy access to London. We were in Edinburgh before that, and I have a lot of affection for the city – but it cannot compete in terms of the weather!

What makes you stand out from the crowd?

Our approach to designing cards is to gently emphasise the positive, whatever the occasion. Therefore, we don’t make cards that are crass or that ridicule people or would embarrass someone if the card were put on a mantelpiece.

From a design point of view, we think of the typical viewing distance. Cards aren’t always looked at while holding them in the hand – so we aim for greeting cards that also catch the eye ‘across a crowded room’ (to borrow a phrase).

Quick fire questions:

Favourite song: Not a song, but a piece. It’s Rachmaninoff: Elegie Op. 3 #1 played by Rachmaninoff himself.

Favourite film: The Long Goodbye – I love the bit where Elliott Gould laughs in the middle of a serious scene. I admire the director for letting it through to the final version.

Favourite animal: It’s hard to choose one – probably the Patagonian mara. Tamara too loves animals and birds. She has interacted with giraffes, so she has a soft spot for them – and she loves guinea pigs, and dogs – the list goes on. It doesn’t have to be anything exotic – we can spend an afternoon watching sheep in the fields.

You can read the rest of the interview by following the link to the GiftShopHUb Interview with Flying Twigs

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