Why, Dear WordPress, Oh Why?

Dear WordPress, Why do you ruin sites with ads like this? I mean why would you do it?

In case it is not clear, the ad that I am talking about is the lovely little stick figure bending over with a black fart cloud speeding out of his bottom, and the whole thing set against a ‘tasteful’ yellow background.

Why would you go to the trouble of designing themes that are visually elegant and attractive and then spit in the eye of the bloggers who use them?

I understand that WordPress.com is a free service. I also understand that there is a no-ads paid upgrade.

I also understand that you can do whatever you want up to and including stopping the WordPress service.

All of this I understand.

But why would you encourage bloggers to aim for elegance and then stick a fart in the middle of their efforts?

I saw this ad when I looked at this site on my iPhone.

The ad is for an iPhone app, so plainly WordPress is clever enough to recognise the device upon which the site is being viewed.

Let’s think for a moment.

With posts being tagged with appropriate words, couldn’t you use those tags to tailor advertisements to appropriate posts?

Surely your algorithms could tell it that such and such a site uses tags like joke, poor taste, crap, fart, rubbish.

Then you could take that as a signal that such a site would welcome – perhaps with open arms and legs in the air – ads like this one.

But when your algorithm sees – suave, elegant, wouldn’t touch a tacky ad like this with a barge pole – why don’t you take the hint and back off??!

What The Ad Is For – In Case You Were Wondering

It’s for an iPhone app – ‘Fart Machine Extreme’

Now with 12 FART APPS in 1! Get the best fart apps in 1 app!

The automatic “Fart Machine Extreme”:
A fart will play when a voice or a noise is too loud. You can set up the sensitivity with one simple slide.
Extremely funny when the iPhone/iPod is hidden somewhere 🙂

The mega “Fart Sound Board”:
With this fart board you can play farts easily by pressing different buttons…


– 12 fart apps in 1!!!
– Tons of different high quality farts
– Very cool high quality design
– Highly ergonomic (Easy to use)
– Extremely funny 🙂
– Play simultaneous farts
– Easy to use
– and most important – IT’S FUN !!!
Fart Machine Extreme – The ultimate fart experience Support

What Was The Article

In case you were wondering, the article here on Light Reading was about 100 shining eyes at Stonehenge

What do you think? Was the advertisement a good match for the article?

Behind The Photographs

Behind The Photographs

I made the ‘egg yolk’ photo by overlaying a scan of a sheet of coffee-stained paper over the image of the yolks in a bowl, and then overlaying another layer – this time of a bright blue – and then altering the blending modes to bring out the colours. I almost certainly cut through the layers to reveal the bright yellow of the yolks.

The cafe shot was on a very sunny day in Lyon in France, when the man’s shirt was blindingly white against the rest of the scene.

The third shot is from the town of Haridwar taken during a trip to northern India. It is in fact a crop of a photo that has a third man standing up and lighting a bindi (a narrow little cigarette that is ubiquitous in India), and it makes a pleasant photo in itself

The three photos above are some that we used this last weekend to illustrate an article about Child In Need India (CINI).

In Conversation