One of Tamara’s friends (known her since school) has a bookshop named BookCourt in Brooklyn. Tamara’s friend is angry (naturally) that Amazon is encouraging people to come into her store and use an app to take custom away from her store.
What they are really doing is using the store as a way to get a better discount from Amazon – and while I have stood in bookshops looking online at Amazon comparing prices and deciding whether the difference is enough to stop me buying in the shop – I think that being paid a cut by Amazon for acting as its spy crosses the line.
As an added incentive, on December 10th Amazon is giving customers using Price Check an additional 5% discount (up to $5) off the Amazon price on up to three qualifying items in toys, electronics, sporting goods, music and DVDs
Shoppers can also start submitting in-store prices with the Price Check app, ensuring they are really getting a deal and allowing all Amazon customers to get the lowest prices year-round
SEATTLE–(BUSINESS WIRE)–Dec. 6, 2011– (NASDAQ:AMZN)—Year-round, the Price Check by Amazon app allows shoppers to make sure a deal is really a deal. And on December 10th, the simple act of price checking while shopping in physical retail stores will get customers an additional 5% discount (up to $5) off Amazon’s price on up to three qualifying products in eligible categories, including electronics, toys, music, sporting goods and DVDs. Amazon anticipates December 10th will be one of the biggest days of the year for Price Check.
“The ability to check prices on your mobile phone when you’re in a physical retail store is changing the way people shop,” said Sam Hall, director of Amazon Mobile. “Price transparency means that you can save money on the products you want and that’s a great thing for customers. Price Check in-store deals are another incentive to shop smart this holiday season.”
In addition to these one day, in-store deals, shoppers can also start submitting in-store prices with the Price Check app, ensuring they are really getting a deal and allowing all Amazon customers to get the lowest prices year-round.