Amazon: Spy With Price Check App

One of Tamara’s friends (known her since school) has a bookshop named BookCourt in Brooklyn. Tamara’s friend is angry (naturally) that Amazon is encouraging people to come into her store and use an app to take custom away from her store.

What they are really doing is using the store as a way to get a better discount from Amazon – and while I have stood in bookshops looking online at Amazon comparing prices and deciding whether the difference is enough to stop me buying in the shop – I think that being paid a cut by Amazon for acting as its spy crosses the line.

From Amazon

As an added incentive, on December 10th Amazon is giving customers using Price Check an additional 5% discount (up to $5) off the Amazon price on up to three qualifying items in toys, electronics, sporting goods, music and DVDs

Shoppers can also start submitting in-store prices with the Price Check app, ensuring they are really getting a deal and allowing all Amazon customers to get the lowest prices year-round

SEATTLE–(BUSINESS WIRE)–Dec. 6, 2011– (NASDAQ:AMZN)—Year-round, the Price Check by Amazon app allows shoppers to make sure a deal is really a deal. And on December 10th, the simple act of price checking while shopping in physical retail stores will get customers an additional 5% discount (up to $5) off Amazon’s price on up to three qualifying products in eligible categories, including electronics, toys, music, sporting goods and DVDs. Amazon anticipates December 10th will be one of the biggest days of the year for Price Check.

“The ability to check prices on your mobile phone when you’re in a physical retail store is changing the way people shop,” said Sam Hall, director of Amazon Mobile. “Price transparency means that you can save money on the products you want and that’s a great thing for customers. Price Check in-store deals are another incentive to shop smart this holiday season.”

In addition to these one day, in-store deals, shoppers can also start submitting in-store prices with the Price Check app, ensuring they are really getting a deal and allowing all Amazon customers to get the lowest prices year-round.

Amazon Media Room: Press Releases.

2 thoughts on “Amazon: Spy With Price Check App

  1. briann shear

    When small shops are forced out of business and there are no longer local stores to shop in and actually see and handle products, it will be too late. There all still those people who choose to shop local, but is it enough?

    Like

    1. Thank you for your comment. We are currently living in Edinburgh, the capital of Scotland and a city of half a million people that swells to three time that number with visitors during the summer. And we have precisely one city centre bookshop. It has two branches, but still it’s one bookstore. There are other independents outside the city centre – but it’s a sad reflection on the times.

      Like

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