WordAds For Some Bloggers

From the WordPress blog today for bloggers running WordPress on WordPress’s servers – that is WordPress.com blogs like this one – comes that news that some of us will be able to run ads.

For bloggers running WordPress blogs on their own servers, they have always been able to run ads.

So this is a new departure for WordPress.com blogs.

The article states:

If you’re going to have advertising on your site, it darn well better be good, and beginning with our partnership with Federated Media we’re ready to start rolling out WordAds here on WordPress.com.

But there are a couple of caveats. When you click through to the application page you will see firstly:

Only publicly visible blogs with custom domains will be considered for this program.

That’s not a problem if you are prepared to pay for a custom domain:

If you are interested but don’t have a custom domain, you can quickly sign up for a custom domain for your blog(s) below.

But then comes the stinger:

Selection will be based on level of traffic and engagement, type of content, and language used on a blog. Some blogs may not be accepted. Entering the form below does not commit you to the advertising program. It just signals your interest in learning more

I wonder how many applications will be successful?

And why the requirement that a blogger must have a custom domain? Why? If it is to winnow out the casual from the committed blogger, Federated Media could do that when they accepted or rejected a blog. I can’t help but think that it is an entry fee, nothing more nor less.

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